Archive for February, 2008
Thursday, February 28th, 2008
This year the iconic Morgan 4/4 celebrates its 72nd birthday, a world record for a continuous production run, by introducing a new model – the 4/4 Sport.
The name 4/4 denoted the change to 4 wheels back in 1936, and the model has had continuous development ever since, culminating in this, the latest in small, lightweight, safe and fun sportscars using the unique fusion of traditional quality materials with the latest in advanced powertrain technology.
The high efficiency 115Bhp 1..6 litre Ford Sigma engine means that full advantage of the 800 kilogramme all up weight can be made. 143 Bhp/tonne gives lively performance with 0-62 mph in under 8 seconds, and with CO2 emissions well below 140g/km means that the Morgan delivers a thoroughly contemporary package.
The 4/4 Sport sits on lowered suspension, and has been lightened to deliver the most fun for the driver and passenger. Still retaining a generous fixed specification which includes beautiful saddle leather, and a choice of 5 colours, the Morgan 4/4 Sport customer can add a variety of personalised packages through the supplying dealer.
Priced at £26,025 including VAT, few cars can deliver more smiles, let alone the combination of low environmental impact, low cost of ownership with the added pleasure of owning a coach-built car. The new Morgan 4/4 sport does all this and more, putting fun back into motoring.
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Thursday, February 28th, 2008
The contemporary Morgan range holds true to the philosophy that Morgan have followed for 100 years – the creation of elegant fast sports cars.
Using the best quality materials, aluminium, ash and leather, every Morgan is created with passion, care and dedication by the craftsmen and women at the small factory in the picturesque Malvern Hills. Incorporating the most modern drivetrain technology, a Morgan will not only perform responsively, but also deliver low running costs and low carbon emissions too.
New for 2008, the 4/4 Sport takes purity to a new level. A back to basics car, the elegance is in the simplicity.
Available in a choice of 5 colours with saddle brown leather interior as standard, the £26,250 inc VAT 4/4 Sport has been designed to appeal to all ages.
With its lively new 1.6 litre 115 Bhp engine and weighing in at just 800Kg, the 4/4 Sport delivers fun in abundance with economy and low carbon emissions. The car is a perfect balance between tradition and modernity without the smallest compromise.
If its more performance you desire, the Morgan Plus 4’s lightweight hand-crafted body still follows the flowing lines of the original, but power comes from a Ford 2.0 litre Duratec 145 Bhp four cylinder engine. This high power lightweight car delivers 0-62 in 7.3 seconds, and an amazing ability to put in fast averages thanks to its balance and power delivery.
The Morgan 4 seater has always been a well kept secret, despite being in production for over 70 years. Available as either a 2.0 litre Plus 4 or 204 Bhp 3.0 litre V6 Roadster, this model adds a new dimension to Morgan ownership, and with just two 4 seaters rolling out each week, exclusivity is guaranteed.
Two generous rear seats fold forward to give a large load area. Child seats can be fitted to ensure that the whole family whatever age can enjoy the delights of open air Morgan motoring.
The ultimate development of the traditional line is the smooth, powerful 3.0 V6 Roadster. Weighing only 938 Kg, the 204 Bhp Roadster sprints to 60 mph in around 5 seconds. New lateral axle location ensures smooth standing starts, whilst a new dashboard and instrumentation adds to the visual delight of the cockpit.
Morgan build cars for people who want a highly individual sports car that’s great fun to drive. With the Morgan factory approaching the Centenary, the passion and dedication for the next 100 years is as strong as ever. The Classic Range has been shaped by a long heritage but the emphasis for 2008 is on environmental considerations and fuel efficiency as well as speed and exhilaration.
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Thursday, February 28th, 2008

Just 2 years after its debut at the 2006 Geneva Autoshow as a one off built to order for one of Morgan’s discerning customers, the AeroMax coupe has entered series production at the Morgan factory.
Such was the interest surrounding this unique design that it was decided, with the kind permission of its owner, to make a limited production run of 100 cars, all of which were sold within just a few weeks of its announcement.
Following a two year intense period of production development, and a number of minor improvements to the overall design, the first customer AeroMax is shortly to be delivered.

No expense has been spared in ensuring that the production quality mirrors expectations. Innovations include a world first, the use of high tech super formed aluminium panels for the entire body. This process allows the most complex of shapes to be made in aluminium which are then fitted over a traditional ash frame. Beautifully detailed inside, the coachbuilt ash frame proves that construction of the Morgan AeroMax remains true to Morgan philosophy. Using this unique mix of technology and high quality materials, the AeroMax is assembled with care and dedication by the craftsman and women in Malvern. This method of construction offers a minimum of carbon emissions and maximum sustainability.
The body is bolted to a stiff yet lightweight Aero 8 chassis which from 2008 is fitted with the 367Bhp 4.8 litre BMW V8 engine. This gives AeroMax performance to match its looks. For the first time a Morgan can have an automatic gearbox. The latest ZF 6HP 26 gearbox gives the fastest change in the world and endows the automatic with better acceleration and fuel economy than the manual thanks to its lock up clutch, low power loss and instant change characteristics. It also delivers lower CO2 emissions, 267 g/km, a figure not normally associated with a 0-62 mph (100 kph) capability of just 4.2 seconds and a top speed in excess of 170mph.
This will be the first Morgan to use Canbus software to control not only the engine functions but also some body technology such as lighting, wipers and instrumentation. Reassurance and security are provided by Electronic Brake Distribution, cruise control, tyre pressure monitoring, ABS and Siemens electronic airbags.

The twin electrically operated glass rear windows allow easy access for the optional stitched calf leather Connolly luggage.
The technically advanced engine and lightweight construction give the best of all worlds – performance, economy and low emissions, yet still with all of the safety systems one would expect in a modern performance car.
Morgan believes with AeroMax it leads the way in exclusive bespoke low volume car construction using quality raw materials and advanced technologies that are not available to Morgan’s competitors in the world of luxury car production. Owners of the Morgan AeroMax will be joining a very exclusive club with a unique opportunity to share their motoring dreams.
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