Friday, August 22nd, 2008

Audi of America today announced the release of the first ever iPhone application from an auto manufacturer. “Audi A4 Challenge” is a driving game that utilizes the iPhone’s accelerometer (motion sensor) to steer a digital version of Audi’s entirely new 2009 A4 through a series of progressively challenging courses. Players maneuver the course and race against the clock to beat their own personal best time. The application is now available free of charge on Apple’s iPhone Application Store. The 2009 Audi A4 will be available in Audi dealerships nationwide starting in September of 2008.
“The iPhone is an ideal platform to help introduce the entirely new Audi A4 to the public,” said Scott Keogh, chief marketing officer, Audi of America. “Audi customers are smart, sophisticated and technologically savvy. As a brand, we are committed to progress and innovation at every turn. We’re very excited to be the first automotive manufacturer to connect with our audience through the iPhone.”

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Tuesday, August 19th, 2008

BMW 6 Series Sports Edition Coupe
BMW’s Grand Tourer gets new sports package
The BMW 6 Series Coupé and Convertible are now offered with a new sports package aimed at enhancing driving dynamics and adding a more sporting appearance.
Available on all non-M derivatives, the Edition Sport package comprises a new contoured bonnet for an aggressive look, bespoke 19-inch light alloy wheels and M anti-roll stabilisation system for improved handling. The suspension enhancement will benefit Edition Sport model customers with the insertion of stiffer anti-roll bars for a 10 per cent firmer front axle and a 30 per cent firmer rear axle rear. This results in improved handling and a more composed ride during enthusiastic driving.
A Brushed Aluminium interior, Extended lighting and the opportunity to specify one of seven colours, of which Imola Red and Carbon Black are new to the 6 Series range, completes the offering. Building on this specification, BMW 650i Edition Sport Coupés and Convertibles also come with a Sports exhaust for enhanced engine breathing and aural pleasure.
Prices for the new derivative of BMW 6 Series start at £53,445 OTR for a 630i Edition Sport Coupé rising to £65,820 OTR for a 650i Edition Sport Convertible.

BMW 6 Series Competition Package
BMW M3 and M6 receive further enhancements as changes announced to other models
The BMW M6 Coupé is to be offered with a competition package aimed at offering enhanced driving dynamics. The new package features a revised suspension configuration comprising of a 12mm lower front end and 10mm lower rear, retuned Dynamic Stability Control and ABS settings, and a modified Variable M differential for greater cornering capability.
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Thursday, August 14th, 2008
Audi drivers Lucas Luhr and Marco Werner lead the chase for the LMP1 (LeMans Prototype Class 1) Drivers’ Championship with just four races left in the 2008 American LeMans series.
The Audi driving pair captured their sixth 2008 ALMS victory this past weekend at Road America, a 4-mile long, 14-turn course set midway between Chicago and Milwaukee in Elkhart Lake, Wisconsin. Audi also marked its second consecutive 1 – 2 finish in the series, when teammates Marcel Fassler and Emanuele Pirro crossed the finish line just 2.436 seconds behind the first place Audi.
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